As a creative agency for Europe we launched the brand in outdoor advertising campaigns in various capitals.
Zipcar, a USA car sharing company centralised its actions in Europe at their UK offices. As a creative agency we started to work with the “Brand Guardian” in London and the marketing directors of the different countries where Zipzar decided to launch.
We created a brand identity system and its main support for multiple channels. In addition, we adapted to the different market needs and we shared with everyone the opportunity to get the know the brand and make it grow.